(In fact, an Urban Dictionary entry claims the phrase is actually just an abbreviation for “first ascent,” which makes sense.) However, nowadays that’s considered a “flash.” Celis says the only time that really matters is in competition climbing, because “the fewest attempts is how you win.” OK, maybe those guys I met were just professionals. “There was a time where ‘sending it’ did mean you did it correctly the first time-look at it, don’t touch it, climb it perfectly without falling at all, make it to the top,” Celis tells me. I visited stores and called climbing gyms, and I began to find some answers.Ĭhris Celis, who works the front desk of Denver Bouldering Club, says that “send it” does, in fact, originate from the climbing world and means what I think it means. Even after I followed up later in the week with a jovial, “Where my brand managers at?” I thought this was the kind of shit corporate-outdoors-people who get paid several times more than your average freelance journalist live for. I really hoped brand managers-or public relations “officers” as they are called at some of the big sportswear companies-would jump on this once I tweeted out my request to them, but they didn’t. Or that was my takeaway.īut ever since that trip I’ve wondered: What does it actually mean to ‘send it’? To find the answer I turned first to capitalism. It wasn’t about the beauty of the climb, it was just about not making any mistakes. They were expert climbers and I’m sure they knew what they were doing but I didn’t really feel good about the energy of it.
One time I went camping with a bunch of rock climbers. I interviewed climbers, retail workers, Twitter users, a linguistics professor, and even Sendy McSendersend himself to unravel the mystery of the ubiquitous phrase and where it came from. Photo courtesy of Unsplash via Creative Commons Adventure What Does It Mean to “Send It”?
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